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What actually happens
between a finished book
and a sold one.

No jargon assumed. If you publish four books a year and have never sent an ONIX feed in your life, this is written for you — and so is the platform.

The short version

A book has to be findable, orderable and payable.

Three separate things, and a book can fail at any one of them while looking perfectly fine to you. Most presses that feel stuck are failing at the first, and cannot see it because nothing announces it.

  1. Findable

    A bookshop, librarian or reader searching for your book gets a result — with a cover, a description, and enough information to decide. This is “metadata”, and it is the part that goes wrong most often.

  2. Orderable

    Having found it, they can actually buy it — through the wholesaler their shop already has an account with, on terms they recognise. If they have to set up a new supplier relationship to stock one book, they will not.

  3. Payable

    The money finds its way back to you, on a schedule you can predict, with a record you can check. Including when books come back — and some always do.

The words

Six terms, explained properly.

These come up constantly and are rarely explained, because everyone in the trade assumes everyone else already knows.

Metadata
Everything about the book that is not the book: title, subtitle, author, ISBN, price, publication date, description, subject codes, page count, format. It is what every shop, library and website actually displays. A brilliant book with thin metadata is invisible; nobody tells you this is happening.
ONIX
The file format the book trade uses to exchange metadata — an XML document with strict rules. You do not write it by hand. Retailers and wholesalers ingest it automatically, and if one field uses a code that is not on the official list, many systems reject the entire file rather than the one record, and tell you days later if at all.
BISAC codes
The standard subject categories — FIC022000 is Mystery & Detective, and so on. They decide which shelf your book appears on, both physically and in every online browse. A book with no BISAC code is not filed anywhere.
Trade discount
What a bookshop pays as a percentage off the cover price — usually 40–55%. A $20 book at a 50% discount earns $10 when a shop buys it. This is normal and not negotiable downward if you want shops to stock you; it is the cost of being in the trade rather than selling direct.
Returns
Booksellers can send unsold copies back for credit. This is unique to books and it is not optional — a title that is not returnable is one most shops will not risk. It means a sale is not final for months, which is why the next term exists.
Holdback
Because of returns, part of what you are owed is paid later rather than immediately. If everything were paid at the point of sale and a third of an order came back six months on, you would be asked for money you had already spent. We owe you the full amount; part of it is payable on a schedule you can see, with the release date shown against it.
The bit nobody explains

Why distribution is the wall.

A distributor sells your books into the trade for you — they hold the relationships with the chains, the wholesalers and the library suppliers, and they take a cut. Being represented by one is the single biggest step a press can take.

The catch is that the large distributors publish a bar of roughly eight titles a year, and they mean it. Several hundred serious presses sit below that line. Being under it says nothing about the quality of the books — it is a question of whether representing you covers their costs.

So there are two honest answers, and which one applies to you is a matter of fact rather than ambition:

Almost everyone gets told the first answer regardless. The free assessment exists so you can find out which one is actually true for your press.

Where we fit

What you would actually do here.

1

Find out where you stand

Fifteen questions about how your press runs. Free, four minutes, no account. You get a score, your three sharpest gaps, and which of the answers above applies to you.

2

Get your metadata into shape

Your catalogue lives here, with a health score against every title telling you exactly what is missing and why it matters. Import an existing list from a spreadsheet — it shows you what it would change before it changes anything.

3

Send it where it needs to go

We generate ONIX and check it against the official code lists before it leaves, so a whole file does not get rejected over one bad value. Export it yourself any time — it is your metadata.

4

Sell, and see what happened

Whether a distributor takes you or we do the selling, you get a ledger: what sold, to whom, what came back, what you are owed, and when the held back portion releases. Every number traceable to the order behind it.

Worth saying

What we do not do.

Still unsure whether any of this applies to you? The assessment answers exactly that, and costs nothing.

When you are ready

Know what is costing you, specifically.

The Readiness Report names every gap against your press, what closing each one takes, and the order to do it in.

Get the Readiness ReportOr take the free assessment first